Bink Adds Iceland to its Growing List of Retail Partners 

Bink Adds Iceland to its Growing List of Retail Partners 

Loyalty app Bink is delighted to announce a three year, nationwide partnership with market leading supermarket chain, Iceland.

The partnership, which will be live at the end of this year, will see Iceland join a host of other retailers including Morrisons, River Island, Virgin Atlantic, Topman, Topshop, Pizza Express and more, who have all adopted Bink’s world first ‘Payment Linked Loyalty’ technology platform.

Payment Linked Loyalty (PLL) enables consumers to automatically collect & redeem points, offers & rewards from their favourite stores by simply using their existing payment card.
Customers that scan their Iceland Bonus Card into the Bink app along with their existing a Visa, MasterCard or American Express payment card/s will automatically receive offers, special content and arrange home delivery during checkout without the need to present additional plastic to verbally provide personal information.

For Iceland the partnership enables a frictionless customer experience, a deeper understanding of customers individual needs, provides personalised rewards and displays the Bonus Card savings balance in a mobile app for the first time.

The agreement marks another success for Bink as it continues to turbo charge the UK loyalty industry.

Founder and CEO of Bink, Lee Clarke said:

“Partnering with one of the nation’s favourite supermarkets is further evidence that Payment Linked Loyalty is here to stay. We’re delighted to have Iceland on board and we’ll continue to work towards adapting the loyalty industry to meet the needs of today’s modern consumer.”

Iceland Nick Canning MD said:

“An increasing number of our customers are mobile savvy and partnering with Bink lets us stay relevant to them and their shopping needs. We’re thrilled to be introducing Bink across our 880 UK stores and look forward to the benefits it will bring for both us and our customers.”

Bink appoints PHA Media as PR Agency

Bink appoints PHA Media as PR Agency

Loyalty innovator Bink hires PHA Media

Soho-based public relations agency PHA Media has been selected by Bink, the UK Fintech start-up poised to improve the $100bn global loyalty sector, (available for free via The App Store and Google Play), to further raise its profile with its UK retail and travel businesses, technology investor and consumer target audiences, following a successful consumer launch in late 2016 and early funding rounds.

One of Britain’s fastest-growing Fintech start-ups, Bink has secured over £10 million seed investment to date and stands to help retailers, travel businesses and brands ‘turbo charge’ the loyalty sector. Its proprietary technology delivers payment card linked loyalty, securely linking customer’s payment cards to their loyalty schemes, enabling customers to pay as usual and enjoy seamless auto presentation of all their loyalty points and rewards automatically via shopping with their favourite stores and brands. Bink puts users in control, enabling access to all their loyalty memberships in one free app; they no longer need to carry around numerous plastic cards, instead they can earn the rewards they deserve quickly and simply by using their payment cards that are linked to Bink. Users can watch their points increase as they spend, see what they are worth and receive personalised offers from their favourite brands, all in one place.

Greg Gormley CFO and Co-Founder at Bink, said:

“We are excited to be working with PHA Media to boost our awareness further, and get in front of even more potential partners, investors and end-consumers across Britain."

Nick Braund, Head of Technology & Innovation at PHA Media, added:

“We are proud to be working with such a cutting-edge new client. Bink has launched a fantastic offering to the UK market, which we are all set to capitalise on. We look forward to working with Bink on revolutionising the old-school loyalty programme, and the end of having to hoard plastic loyalty cards!”

#RWL17 - Retail supremacy isn’t built in a day

#RWL17 - Retail supremacy isn’t built in a day

Our CFO / Co-founder Greg Gormley takes a moment to reflect on some of Retail Week Live's biggest takeaways:

Retail is in a constant state of reassessment about its future, which is why Retail Week Live is always such a stimulating event. Any industry that aims to keep re-inventing itself needs to be good at spotting its own strengths and weaknesses. It needs to be both self-obsessed and outward looking. Above all, it needs to understand that the path to the future is never, like a Roman road, built in a straight line.

I bet, like me, you came away from Retail Week Live with your head reeling; so much to do, so little time. Or, more to the point, so much to do and so little budget. This year’s Retail Week’s Retail 2017 report highlights what a tough year 2016 was for many retailers.  Fashion and Grocery had more than their fair share of woes, rocked both by cheaper competitors and online merchants. Things, however, can only get better. There appears to be renewed optimism that some of the revenue-sapping challenges can be addressed this year.

The report’s co-author, Henri Seroux, highlighted several themes for 2017. The two that stand out are instore experience and the need to better personalise customer communications. These are the critical differentiators that build better relationships with customers and ultimately compel them to shop in one store over another. The key word here is ‘compel’, in preference to other ways of capturing the essence of competitive advantage and customer loyalty; such as encourage, stimulate, entice or even persuade.

Instore experience can’t be faked

Bricks and mortar stores are back in vogue. They’re now more front line than ever as shoppers use them to complete purchase journeys perhaps started on the internet, and use them for further research. There’s no internet substitute for seeing and touching, or even smelling. Shoppers have been off into enchanting worlds of discovery for a while but appear once again to be coming back to earth. This is where they’re finding that they have enormous choice; they are omni-channel savvy, digitally connected, and like to make the easy assumption that the stores they shop in have kept up with all this digital wizardry.

Soft sell encouragement or stimulation doesn’t cut it anymore; the reasons to visit a store must be compelling. They must invest in the attraction of product with promise of added enjoyment, the thrill of being in the store. Creating this thrill is a complex task.

The report states:

“… customer expectations have changed radically over the past decade – even the essentially isolated, impersonal online experience has become a powerful, engaging and increasingly personal event…
The anonymous in-store shopping experience in particular may have been the norm for the past five decades, but the tide is turning and retailers urgently need to reconsider the quality, relevance and personalisation of that in-store experience if they are going to stay ahead in uncertain times.”

The process of making the ‘personal experience’ a reality, rather than a shallow and transparent machine response that shoppers can see right through, still seems to elude many retailers however. It takes a lot of technology to get truly personal yet a third of retailers say they are “several years away from having a single view of customer and stock.” No view of the customer, to me, seems to imply no view of the future, or even a grasp of the present challenges.

Customer communication can’t be fudged

The report observes that 28% of retailers intend to up the ante on personalisation in customer communications during 2017.  However, when you consider the challenges in tailoring those communications within the instore experience there are still many traditional technology barriers in the way. 

Currently the key means of driving communications are email and SMS, but smart money is on social media as hugely important channels for 2017, with 28% of retailers also confirming social media as a strategic priority. Identifying the building blocks of deeper customer relationship nurturing is one thing, but knowing how to construct a robust, workable, and sustainable interaction platform from them is a far bigger challenge.

Of course, it should also be considered that technology is the enabler in addressing vast audiences as if each person were the sole recipient of the communication.

A question of balance

In turning transactional relationships into sustainable connections (tipping the scales in your favour) there are a thousand questions to be asked, so to get the ball rolling here are what I’d suggest are four great starter questions: 

  • How do you know when a customer is in your store, for example?  
  • When a customer is at the till making a purchase, how can this critical transactional moment be tracked back to the customer’s online persona to improve insight and personalisation in the future?
  • What can you do at this significant tipping point to deliver compelling reasons for the customer to return?
  • In short, how do you build loyalty without the perception of desperation

A lot of questions to be answered, but there is an easier start point to customer engagement than setting out to create the monumental omni-channel edifice. Put one brick down first, then another.

Maybe trying to tackle the omni-channel experience is the wrong solution for initial relationship building foundations? Could it be that the solution lies in the hands of the consumer and the mobile device that is becoming central to their lives? We believe there is already a powerful way to connect with your customer at the most critical stage of the buying journey. Just Pay as normal with your payment card, contactless/chip & PIN and earn the rewards you deserve from the brands you love.

Bink - Greg Gormley CFO / Founder

Greg Gormley
CFO / Founder


Bink Accelerates Growth with £2m Funding

Bink Accelerates Growth with £2m Funding

  • Following successful consumer launch, latest injection brings total funding to £10 million, making Bink one of the fasting growing fintech startups in UK

  • The app looks set to accelerate the loyalty industry by breaking down the barriers that currently sit between consumer and retailers

  • Avios, PizzaExpress, Virgin Atlantic, Arcadia Group, River Island and Morrisons are already on board, with more to be announced over the coming weeks and months.

Bink - the new loyalty app that, uniquely, links consumers’ payment cards to loyalty schemes - today announces a further interim funding round of £2 million, from angel investors, bringing total funding to over £10 million.

Bink, one of the fastest growing fintech startups in the UK, is set to a supercharge the loyalty market by providing a free solution to consumers who want to collect loyalty points without having to carry, swipe and tap dozens of loyalty cards or apps. By linking customers’ payment cards to their loyalty schemes safely and securely through Bink, customers never miss out on loyalty points and rewards across their favourite retailers. Retailers, in turn can collect unparalleled detail and insight into their customers’ shopping habits and target them with relevant, personalized offers with Binks’ dynamic digital Marketing platform.

The latest funding will be used to accelerate Bink’s growth and expand operations in the UK and elsewhere, continuing to invest in B2B, marketing and sales staff.

The announcement comes following a successful launch of the app in October, including a partnership with Avios and PizzaExpress. Customers can now seamlessly collect Avios at all PizzaExpress restaurants in the UK, simply by paying with their bank card that’s registered in Bink. Further major retailers which have come on board include Virgin Atlantic, Arcadia Group, River Island and Morrisons, with many more to be announced over the coming weeks and months.

Bink was founded in 2014 by Greg Gormley and Lee Clarke, two serial entrepreneurs with a passion for reinvigorating industries through strategic innovation. The global loyalty market is worth over $100 billion and is growing 10% every year, however, loyalty card usage is declining each year.

Greg Gormley, Co-founder of Bink comments on the funding: “Right now, loyalty systems are not making the most of the opportunity. We’ve all been in the situation - at the checkout we reach for our wallets or purses and find that we have forgotten the appropriate loyalty card – that’s points and ultimately rewards down the drain. Retailers need to be making it easier for their customers to earn their deserved rewards and Bink lets them do exactly that – to never miss out again.”

“Following our successful consumer launch, this funding puts us in a fantastic position to accelerate our growth, bringing a brand new concept to the market. We’re moving fast we think we can shake up a huge, established industry in need of a technology boost. We’ve been working hard to build the best technology in the payments industry as well as a strong team and are now showing traction among consumers and retailers alike. In the years to come, if you don’t “Bink” the consumers will be throwing rewards down the drain – whilst the retailers will miss the opportunity to better engage their best customers.”

Formal Board Appointments

Formal Board Appointments

Bink appoints Chairman and Non-Executive Director to its Board

Fintech startup positions itself for consumer launch with formal board appointments

Bink – the new loyalty app that, for the first time, links consumer card payments to loyalty schemes - has today announced the appointments of Bob Wigley (former Chair of Merrill Lynch EMEA) as Chairman to its board and Dr Steve Perry (former Head of Visa Europe) as a Non-Executive Board Director. 

In announcing the formal appointment of the board members, Bink adds deep financial services expertise to its team, ahead of its launch to consumers in the Autumn.

Bob Wigley and Dr Steve Perry take up their new board appointments with immediate effect, sitting alongside Bink's Founders, Lee Clarke and Greg Gormley.  The board is supported by an impressive Advisory Panel consisting of Matt Atkinson (Former CMO at Tesco), Elizabeth Chambers (Former CMO at Barclaycard & Barclays), Shaun Springer (Head of Brand, Sponsorship, Digital and Music at MasterCard) and new appointees - Ed Matthews (former investment banker for Credit Suisse, Citigroup, Lehman Brothers and Nomura) and Mike Jordan (20 years experience in the payment industry at American Express, HSBC and Alpha Card).

The announcement comes as industry interest builds ahead of Bink’s consumer launch this Autumn and the recent signings of a number of high profile major retailers including: Virgin Atlantic, HMV, Arcadia Group, River Island and Morrisons, with more to be announced over the coming weeks and months.

Founded by Greg Gormley and Lee Clarke, two serial entrepreneurs with a passion for bringing innovation to stagnant industries, Bink has to date raised over $10m via a number of private individuals and businesses. 

Commenting on the appointment, Chairman of the board, Bob Wigley said: ‘I am proud to have been appointed Chairman of the board and look forward to leading and working with the experienced team at Bink. Our first task is to execute the consumer launch of Bink’s revolutionary new service. Bink will breathe new life into retailers’ loyalty relationships with their customers. This will significantly improve customer experience and enable customers and retailers to get more out of their loyalty programs. It’s an extremely exciting move for what has become a stagnant industry.’

Non-Executive Director of the board, Steve Perry said: “As a non-executive director of the board, I look forward to bringing some strategic insight to bear, insight that complements the wealth of knowledge already at Bink, to help propel the company towards the delivery of its future vision as we approach launch.”

Bink provides a dynamic and interactive platform, allowing brands to reward and directly engage with their customers, after customers have simply linked their payment cards with their loyalty schemes. This can help revive dormant relationships and provides brands with a deeper understanding of their customers spending habits and behaviours in order to build and facilitate activity that interacts on a more personal and individually tailored level.

Retailers, brands and loyalty / membership programs keen to find out more about Bink and understand the benefits of being a partner should visit for more information.