Loyalty innovator Bink hires PHA Media

Soho-based public relations agency PHA Media has been selected by Bink, the UK Fintech start-up poised to improve the $100bn global loyalty sector, (available for free via The App Store and Google Play), to further raise its profile with its UK retail and travel businesses, technology investor and consumer target audiences, following a successful consumer launch in late 2016 and early funding rounds.

One of Britain’s fastest-growing Fintech start-ups, Bink has secured over £10 million seed investment to date and stands to help retailers, travel businesses and brands ‘turbo charge’ the loyalty sector. Its proprietary technology delivers payment card linked loyalty, securely linking customer’s payment cards to their loyalty schemes, enabling customers to pay as usual and enjoy seamless auto presentation of all their loyalty points and rewards automatically via shopping with their favourite stores and brands. Bink puts users in control, enabling access to all their loyalty memberships in one free app; they no longer need to carry around numerous plastic cards, instead they can earn the rewards they deserve quickly and simply by using their payment cards that are linked to Bink. Users can watch their points increase as they spend, see what they are worth and receive personalised offers from their favourite brands, all in one place.

Greg Gormley CFO and Co-Founder at Bink, said:

“We are excited to be working with PHA Media to boost our awareness further, and get in front of even more potential partners, investors and end-consumers across Britain."

Nick Braund, Head of Technology & Innovation at PHA Media, added:

“We are proud to be working with such a cutting-edge new client. Bink has launched a fantastic offering to the UK market, which we are all set to capitalise on. We look forward to working with Bink on revolutionising the old-school loyalty programme, and the end of having to hoard plastic loyalty cards!”